I have written a new piece for Forbes.com about the rise of the “mega university,” including enormous online universities like SNHU and WGU and massively scaled universities like ASU and CFU. These giant universities are re-writing the value proposition for higher education in favor of convenience and efficiency – and while they may not reach the same quality of experience as the top traditional universities, they are becoming increasingly popular for their lower costs and greater efficiency. The article explores how these universities and others have grown and some details that help fuel their popularity and growth. It also briefly describes some of the results of ASU’s growth under the leadership of Michael Crow and its role as a “fifth-wave university.”